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Sweet Arleen's (www.sweetarleens.com) announced today its participation as a contestant in an upcoming episode of the Food Network's Cupcake Wars (www.foodnetwork.com/cupcake-war)Cupcake Wars is a culinary reality series focused on the delectable single-serving bakery favorite -- the cupcake. In this Cupcake Wars episode, Sweet Arleen's will face-off against three other ?erce bakers to see whose mini-delights will take the cake! As part of the competition, Owner Arleen Scavone was challenged to create an innovative new cupcake ?avor.

Arleen considers herself a "Banker turned Baker," having spent most of her career in the banking world helping others pursue their own entrepreneurial dreams. It occurred to her that she could do just that for herself, by turning her life-long passion for cooking and baking into a business. In November of 2009, after four years of testing and perfecting her cupcake and mini-dessert recipes, she launched Sweet Arleen's maiden store in Westlake Village near Los Angeles. Her most popular creations, www.sweetarleens.com/cupcakes/, include red velvet and chocolate marshmallow, along with a unique variety of bread puddings like French Toast and Dulce de Leche.

One might call it serendipity that just two months after opening her shop, a Food Network Cupcake Wars scout ventured into Sweet Arleen's researching candidates for the new season. One bite was all it took to convince them she had the goods! Be sure to watch as Sweet Arleen's does battle on the July 27th episode of Cupcake Wars, on the Food Network.*

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